One of the hats I wear at Bike Wisconsin® is the Sponsors Coordinator hat. It's my responsibility to approach and maintain relationships we have with our Bike Wisconsin® Tour sponsors that make our tour easy and enjoyable. So for those who have ridden our tours, products from Rishi, Paceline Products' Chamois Butt'r, Pearson's Nut Roll and Clif Bar are staples that we have every year.
Eric, Kathy and I discuss what products we need for next year and what companies we want to promote because we enjoy their brand and want to further their name in our biking society. Products like Just Coffee and Patrick's Sunscreen who joined our sponsor family this past year are examples of companies that I believed would succeed as a Bike Wisconsin® sponsor. We do get some businesses that don't respond back to us, and I try not to take it personally (I try to have a thick skin about it) so I move on to other companies that I know want to break into the world of cycling and make a name for themselves.
This year we're going to focus on food sponsors to improve the water stops along the route. So I've been emailing chip companies, bagel producers, salty-snack providers and beverage concocters to see if they'd be interested in becoming an official Bike Wisconsin® food sponsor.
So keep your fingers crossed... And email me if there's a food item or a bike accessory you'd like to potentially see on the tour (my email is office@bikewisconsin.com).
The Bike Wisconsin® Blog: Making your biking experience better!
